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A home web business can succeed with niche marketing strategy
Tired of just being another internet business web site trying to win the
price wars? Want to know how to make a profitable web page?
The Most Successful Businesses,
Find People with Great Needs,
That Aren’t Being Supplied,
Then Supplies Them,
For A Profit
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But how do you find niche products to sell? Niche marketing strategy
can be done with concrete methods. Methods you can do. Use the best
niche finding tools to make the best internet business web site.
The internet is a different marketplace than running a local "brick and
mortar" business (traditional storefront). Standard marketing theories
do work on an internet business web site, just differently.
For example, let’s say we decided to sell Paperclips in Huston Idaho
(remember Superman II). Since Huston has a tiny population, you must
totally dominate the entire paperclip market of Huston to even hope to
make a living. You might expand your niche to sell all the Office Supplies
in Huston Idaho.
... probably still not enough.
An internet business web site might be of more benefit.
The internet can expand our marketplace to billions of people. On the
internet, we could actually specialize in "Red, White and Blue Paperclips"
and make a better living.
Make sure the marketplace thinks of you as the King (or Queen) of "Red,
White and Blue Paperclips!" If you dominate your niche, then your niche
marketing strategy is working. What niche could possibly be better than
the one you dominate?
Better to be a big fish in a little pond,
than a little fish in a big pond
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How to find a niche market consists of two things.
- find something you can provide.
- find something people are willing to pay you to provide to them.
Starting A Business Is So Easy.
Even Cavemen Did It!
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Accomplishing any task usually requires some type of tools. Caveman hunters
used tools, like arrowheads. The time spent creating these tools was
significant and took time away from hunting.
Sometimes problems guide us to wonderful solutions. These new solutions can even
totally change our lives for the better.
- Problem:
- A hunter was injured and couldn’t hunt anymore.
- Solution:
- Other hunters need arrowheads, so he makes arrowheads.
They are happy to trade food, clothing and other necessities for
arrowheads. This way, an experienced hunter still contributes. Active
hunters can spend more time hunting.
...he found his niche products!
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All Successful Businesses
Help Customers Solve Problems!
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Tools cost money. The "Jack of all Trades" spends most of their money on
tools for each trade. Specializing means fewer tools. Fewer expenses mean
more profits.
...The Difference Between Rich and Poor People is simply:
Rich People Make Money Faster Than They Spend It,
Poor People Spend Money Faster Than They Make It.
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...So how do we pick just one thing?
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Find Online Niche Business That You WANT and CAN Do!
Trouble Defining Your Niche?
Single mindedly focus your energies to
accomplish your goals. One at a time!
"you can do anything you want,
just not everything you want."
"Do It!" methodically helps you sort through your life
and discover your true ambitions and talents.
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What are your skills? Why not choose a hobby that already consumes
some of your time? Do people encourage you to sell your hobby items?
If the answer is yes, you could make money with your web page, even
with your hobby! Choose something you look forward to doing.
The most successful home web business people think about their
business all the time. It even seems to consume them. They
keep coming up with ways to solve problems and make their customers
happy. You might even think they would do this even if it wasn't their
job.
Even your 9-5 job might qualify as a niche. After all, your boss is
willing to pay you to perform your job. If you are good at it, other
people might pay you instead!
Create your niche list. Sort through and prioritize. Try to combine
aspects of these items into single words or very short phrases. Eventually,
our goal is to focus your attention on one word or phrase at a time.
Now you have a niche list of things you’d like to do,
But, which ones are most likely to be profitable?
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What are your Customers
Searching For (Demand)?
A good niche marketing strategy involves discovering what your
customers are searching for. This is actually easy, since the internet
was designed by people who love to keep track of everything.
Note: Don’t jump into PPC until you know that your average profit
per visitor is enough to pay for all the clicks!
...Patience and planning can save you lots of money!
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One way search engine companies make their living is to sell "Pay Per
Click" (PPC) for words and phrases. Obviously, different words are going
to attract different visitors. This means, some PPC words, command higher
prices (per click) than others. The search engines allow you to bid for
the niche keyword phrases you want.
... but, PPC programs have great niche finding tools! For free.
Wouldn’t it be great to know exactly what your customers are typing into
the search engines? Google supplies just such a tool, called
"Google Adwords."
Simply put in your favorite job (or hobby) into Adword. Google
Adword then returns phrases containing your words, along with how
many people have been looking for them. You can download the list
into a file and even input it to a spreadsheet file (like Excel).

At this point, it would be easy to choose the phrase with the most traffic,
but, a smart internet business web site owner finds online niche products
that very few supply, but is in great demand. Customers must find value in
what you need them to do, like buy, act, join etc. This is the basis of
economics.... or simply
Law of "Supply and Demand" and
Win-Win Negotiations
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The fewer people qualified to perform the task, the less likely people are
to expect you to lower your prices.
What we really want to do, is compare these results to the people already
trying to supply the demand. You can do this simply by using the
Google Search Engine
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Note: Put quotes around the phrase to limit your results. This
limits your results to that exact phrase.
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Every google search includes the number of pages they found with the phrase
you requested. In Google, simply test each word from your Google Adword
results.
The quotes puts a better focus on your phrase. It also excludes results where the
individual words in your phrase are scattered all over the web page.
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Supply Remarkable Things to People
Who Actually Want Those Things
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Once you test all of your Google Adword results against the Google Search Engine,
look over your list. Your goal is to find people needing your products, who are
not being provided for.
I find it simpler to use a spreadsheet to analyze my Google Adwords and Google
Search Engine results. Then, I add one more column and use a simple formula to
test the relationship between "Supply and Demand."
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A |
B |
C |
D |
| 1 |
Search Term |
Demand |
Supply |
Ratio |
| 2 |
travel guide |
823,000 |
87,600,000 |
0.00939 |
| 3 |
travel agency |
1,000,000 |
8,240,000 |
0.12136 |
| 4 |
travel agent |
823,000 |
10,200,000 |
0.08069 |
| 5 |
adventure travel |
301,000 |
4,470,000 |
0.06734 |
| 6 |
travel |
185,000,000 |
1,260,000,000 |
0.14683 |
Demand (Google Adwords)
-----------------------------
Supply (Google Search Engine)
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= Profitability Ratio
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.... or with the sample spreadsheet, use the formula +b2/c2
in cell d2 ... etc
The results from your "Profitability Ratio" should help you to find niche
markets. You'll want to choose the phrases with this highest ratio.
After you’ve chosen phrases that look profitable, check your
competition. If you choose "travel" you have 1.26 billion competitors. Only
a huge organization can compete with those types of numbers (like Travelocity,
Orbitz etc). This is a very competitive niche keyword.
In the above example, you might want to drill down to something more specific,
like "Idaho Travel" or "Cancun Travel."
Then, MOST importantly, make sure it's
something you WANT to do!
Creating your niche list seems like a fairly simple process, but doing this
before you even select a domain name can make a huge difference in visitor
traffic and ultimately your profits. It's a great way to build a home web
business.
I used this process selecting the domain "MakeMyOwnWebPage.com." I was
astonished when I hit the top 10% of world internet traffic before I had
written a word. People just type in the domain name on their browser,
hoping to find something. Of course, creating content so the search engines
could find me, provided much more traffic.
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How To Make Money With Your Web Page
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A home web business succeeds if you do 2 things well:
- Attract visitors to your site
- Convince visitors to buy your products
A mistake some people make is getting or free cheap web hosting. Later,
after they've worked hard getting web traffic, they are disappointed when
sales get siphoned off to advertisers listed by the hosting company on
their web page.
Make money with your web page in ways most people have never heard of. Many
are described in the free 150+ page
Affiliate Masters Program.
This free report is better than other programs costing hundreds, even
thousands of dollars.
The web sites who make it big aren't done by luck or magic. They are the
ones who take the right steps. After all...
Magic, isn’t really magic,
once you know the trick!
The examples above, showed you some of the tricks. These same proven results
work for keywords for Search Engine Optimization (SEO), when you make your
own home web business. Analyzing all the words and phrases for a niche does
take awhile.
...but it doesn’t have to take so much time!
Invest your valuable time on your business, not HTML web page writing. Focus
on your bottom line while you get your Domain Name, Web Hosting and Web
Traffic Building Tools, all together in a simple to use package.
Save thousands of dollars building
your own Professional Web Site
by doing it yourself
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...and it'll probably work better too!
Creating a web page doesn't have to be much more complicated than using a Word
Processor. You CAN easily learn to do it yourself.
It's all about success ...Your success
Save countless hours creating your web page, when the niche finding tools
are built right in. The website keeps track of where you rank in the search
engines for each keyword phrase you target. Attract visitors to your niche
and make a profit.
When You Make Your Own Web Site.
Become the dominant leader in your field.
For about the same price as other web hosts with much lower traffic
statistics, you can build lots of traffic instead, and make more money.

The pyramid to the right compares traffic of all internet sites against the
SBI system. A full 62% of SBI sites achieve the top 3% of traffic throughout
the entire internet. Only SBI sites have this success rate.
Do it right the first time with the "SBI Build It!" system, and make your home web business
profitable much sooner. With an incredible money back guarantee, there is virtually no
risk. It could be the beginning of a very profitable home web business.

SBI Build It!
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