Search Engine Friendly

    Once you find your keywords, some places on your webpage matter more to search engine optimization. To make my own web page search engine friendly, I must include useful content for people, and content for search engines too.

Learn To Think     People use search engines to find stuff! Search engines keep tuning their algorithms to help people find the content they are looking for. You can become your own search engine positioning specialist by simply using the words and phrases people are looking for. Some people fool the search engines, then lose ranking later. Whatever the Search Engines do to change their algorithms, if you have great content people are looking for, you'll always do well.

    Your keywords should be a focal point. Include keywords in your text, your Image/Alt tags, in names of graphics, headings <h?></h?> and other files.

    Meta Tags help make my own web page get found by the search engines. All are within the <head></head> tags.


Title Tags

    The <title></title> tags define the title of your page. It appears at the top of your browser window, and the title of your page according to the search engines also. Most search engines want to see between 50-75 characters.

    The title tags are within the head tags and takes the form:

index.htm - Notepad
<html>
<head>
    <title>Make A Web Page!</title>
</head>

</html>





Meta Description

    The visible web page doesn't show this code, but the search engines use it as the description for the page. A search engine positioning specialist uses this tag to find this page for that keyword.

    This description should be written almost like a tiny classified ad. Give a full description while enticing the user to click in, within the allotted 150 characters.

    The Meta-Description tag takes the form:

index.htm - Notepad
<html>
<head>
    <title>Make A Web Page!</title>
    <META NAME="DESCRIPTION" CONTENT="Make My Own Web Page">
</head>

</html>





Meta Keywords

    The meta keyword tag is within head tags. A keyword is a target word for your web site search engine optimization. You should not choose words just because everybody is looking for them. Choose words because they are pertinent to your subject.

    Give people great content and the search engines see great content too. A happy audience, finds exactly what you are delivering at your webpage!

    Keyword phrases should be separated by commas. The number of keywords is limited to 874 characters. Beware, too much repetition may disqualify you as a spammer.

    The Meta-Keywords take the form:

index.htm - Notepad
<html>
<head>
    <title>Make A Web Page!</title>
    <META NAME="DESCRIPTION" CONTENT="Make My Own Web Page">
    <META NAME="KEYWORDS" CONTENT="web page, search engine">
</head>

</html>





Miscellaneous Meta Tags

    A few other tags that should be included. They aren't as important, but still deserve mention.

RATING
    RATING filters questionable content from younger viewers. Can be set to general, mature, restricted and 14 years
ROBOTS
Tells the Search Engine robots what to do. The default (without this tag) is to index and follow everything. Options are: first term is index or noindex (include page in the index), second term is follow or nofollow (follow every link on the current page).
AUTHOR
Name of the web page author.
COPYRIGHT
Name on Copyright, usually with date
index.htm - Notepad
<html>
<head>
    <title>Make A Web Page!</title>
    <META NAME="DESCRIPTION" CONTENT="Make My Own Web Page">
    <META NAME="KEYWORDS" CONTENT="web page, search engine">
    <META NAME="RATING" CONTENT="general">
    <META NAME="ROBOTS" CONTENT="index,follow">
    <META NAME="AUTHOR" CONTENT="Michael T. Gray, mET">
    <META NAME="COPYRIGHT" CONTENT="MTG EnterPrizes, 2001-17">
</head>

</html>